Mercedes-AMG SL63, Swiss Alps

Commercial grade films. And an audience already watching them.

Creator and director. I shoot, direct and edit for Mercedes-Benz, Bentley, Aston Martin, Lotus and Lexus, solo when the job suits it and with a team when it needs one.

9.3M
Views in the last 90 days on my own channels, all organic
100M+
Views in 12 months once brand reposts are counted
70K
Followers across Instagram and TikTok, 37.2K on Instagram
2019
Shooting cars and campaigns professionally since
Selected work

The look is the argument. Filter by where it ran.

Four ways to work together

One kind of film. Four ways to buy it.

Commercial production

Concept, shoot, direct, edit and grade. A hero film for a launch or a product, delivered ready to run on any channel you own.

Day rate plus usage.

Asset packs

A shoot built to feed your own socials. Vertical, square and landscape cuts, stills, and enough material to post for weeks. You own all of it.

Fixed fee per pack.

Paid campaigns on my channels

The film goes out to 70,000 followers before it goes anywhere else, and the brand gets the file afterwards.

Campaign fee, usage optional.

Events and launches

Car launches, media days and press events. Covered solo or with a crew depending on the scale, with a first cut back while it still matters.

Day rate, crew quoted separately.
How I work

Solo when that is the right call. A team when the job is bigger than one person.

One contact, whichever way it runs

I concept, shoot, direct, edit and grade. On larger jobs I direct a crew and stay the single point of contact from the first call to the final file.

Built for how the brand will actually use it

Vertical, square and landscape from the same shoot, graded, with usage agreed up front so nothing gets stuck in legal afterwards.

Voiceover and subtitles when the film needs them

A silent cut where the work should speak for itself, a narrated cut where the product needs explaining. Both come out of the same day.

I know how a press day works

I have been on manufacturer events since 2019. I know the embargoes, the running order and when not to be standing in front of the car.

Cars as production value

Press fleet access means a fashion, hotel or product shoot can have a Bentley or a Defender in frame without hiring one.

Mercedes-AMG SL63

Swiss Alps · Two days

A film made for my own channels that Mercedes then reposted globally. It passed 11 million combined views, which put the work in front of an audience many times my own at no media cost to them. The clearest example of why a brand repost is worth more than a follower count.

Commissioned shoot

To be added
A directed job with the brief, the crew, the deliverables and the turnaround

This slot is for a job you were hired to shoot rather than invited to. Name the client, what they briefed, how many assets they received and how fast. One solid example carries this entire half of the page.

Mercedes-AMG SL63, the four films

Six months with one car, fifteen films, three quarters of a million views.

Lexus placed an RZ550e with me long term. Instead of a single burst it became a run of films released across half a year, each one reaching people the last one missed. This is what an ongoing partnership looks like next to a one-off post.

15
Films delivered
778K
Total views
574K
Accounts reached
234K
Best single film
Clients and collaborations

Manufacturers, houses and hotels. Some commissioned, some press, all shot properly.

Automotive
Mercedes-BenzBentleyAston MartinLotusLexusMcLarenLamborghiniFerrariPorscheAudiLand RoverGenesisAlfa RomeoZeekrBYDLEPAS
Fashion, travel and hospitality
The Peninsula LondonMalhadinha NovaKulm Hotel St. MoritzFairmontAxel ArigatoCarl FriedrikCIGA Design
About

I studied computer science. Then I picked up a camera.

I graduated in 2020 and spent lockdown teaching myself to shoot cars. Since then I have worked with most of the manufacturers you would want on a reel, shot launches and media days for brands and agencies, and built an audience of 70,000 from nothing with no paid promotion.

I can run a shoot on my own or direct a team, and I edit and grade everything myself either way. Based in London, working across the UK and Europe.

Enquiries
London, working across the UK and Europe · Instagram @georgecolbeanu · YouTube @gcdrives

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