Film, stills and social content for hotels, lifestyle brands and car manufacturers. Shot, directed and cut in house, then posted to an audience that is already there.
I have been shooting for brands since 2019. Cars mostly, then hotels and the places around them. The sector changes, the approach does not. I shoot things being used rather than things sitting still, because that is what people stop for. A job can be one film for a launch, or a shoot that feeds a channel for weeks, and it gets planned that way from the first call.
BMW, Mercedes-Benz, Bentley and Aston Martin. Concepted, directed, shot, edited and graded here, then delivered for their own social and their websites.
More commercial work at colbeanu.com.
Launches, openings, track days and press events for Ferrari, Aston Martin, McLaren and Bentley. Coverage film, reels and a full image set, all off the same day.
Concept, shoot, direct, edit, grade. One film for a launch or a product, delivered ready to run anywhere you own.
A shoot built to feed your own channels. Vertical, square and landscape, graded and ungraded, stills included, enough to post for weeks. You own it outright and can run it anywhere, from paid social to a showroom screen.
It goes out to 70,000 followers before it goes anywhere else. You get the file afterwards.
Launches, openings, media days and press events. Solo or with a crew depending on the scale, and a first cut back while it still matters.
A week in the Alps for the #mbcreator campaign. Reels and carousels delivered to Mercedes-Benz and reposted globally. Past 50 million combined views, 37.6 million accounts reached and 461,000 saves.
The same car twice. Once in the middle of London, once where it is actually meant to be. Past 20 million combined views.
Reels and carousels built around how the car gets used in London rather than how it looks parked. Past 15 million combined views, 10.2 million accounts reached and 74,200 saves.
Mostly men between 25 and 44, in the UK, Europe and the United States. None of it was bought. They followed for the work, which is why it still lands when something new goes out.
I concept, shoot, direct, edit and grade. On bigger jobs I direct a crew and stay the one contact from the first call to the final file. A short treatment goes over before a day is booked, so the concept, the locations and the formats are all agreed before anyone travels.
A full asset package, not one post. Vertical, square and landscape from the same shoot, graded and ungraded, cut downs and full resolution stills. Usage is agreed up front, so nothing gets stuck in legal afterwards.
A silent cut where the work speaks for itself, a narrated cut where the product needs explaining. Both come out of the same day.
I have been on manufacturer events since 2019. I know the embargoes, the running order and when not to be standing in front of the car. Small crew, fast, low friction, so the schedule holds.
A brief with a car in it does not have to be an automotive job. Lifestyle, fashion and hotel shoots can have one on set when the idea calls for it.
Send the brief, the dates and what you need delivered. I will come back with a treatment and a quote.
george@colbeanu.com